Someone requested the ability to see the character names rather than account names which are the standard for guilds in ESO.
http://www.esoui.com/forums/showthread.php?t=96
Hopefully an easy implementation but until I know all those ZO_ fancy functions that I need to override/amend to get the guild member name to display the way I want all I can do is get the code running that reads through the guild member list so that I can at least get as close as I can to what I need to do before then.