What The Elder Scrolls Online Can Teach You About Social Media & PR
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http://www.business2community.com/so...xJ2MetG678s.99
Like me the author totally expected the issues we have after launch. He even waited for a few weeks before buying it because of negative critique.
Only to realise that the bad reviews were way out of proportion. And that the biggest fault Zenimax might have made was not giving enough statements and thus leaving negative stuff too much room to grow and foster.
But then again I think that people who claim they did not expect the issue we are having now are just playing dumb. And terribly at that.