Control to display colors in text?

[Phuein]

I have a lua made control:

page = WINDOW_MANAGER:CreateControlFromVirtual("someparent", someplace, "ZO_DefaultEditMultiLineForBackdrop")
...

It works fine. However, when text is displayed it ignores |cFFFFFFtext|r and other tags. I've searched the code, xmls, articles, forums, and couldn't figure out how to either toggle that display mode, so it can show colored text using the game tags, or change it into another template that works the same but displays colors.

To clarify, I have no issue setting the text color for the control. I want "|cFF0000TEXT|r" to show "TEXT" with the color. Just like in other text controls in the game.

Any clues?